Not a single enquiry
gets lost
- A form lead lands in Terminka on its own
- A «New lead» push notification
- A reminder after 15 minutes if nobody has picked it up
- Connecting in the browser and in the app
FACEBOOK AND INSTAGRAM LEADS
Facebook and Instagram leads
straight into your salon calendar
Integration with Facebook and Instagram contact forms (Lead Ads): an enquiry from an ad lands in Terminka on its own, so you call back straight away, book the visit and see which ad brought the clients in.
14 days of every feature after you sign up. No payment card.
Where enquiries
from ads get lost
- Form enquiries have to be downloaded from Facebook by hand
- A client leaves a number in the evening and you call back two days later
- Nobody knows who has already called an enquiry back and who has not
- Numbers from ads stay in notes and never reach the calendar
- Nobody knows how many visits and how much revenue a given ad brought
The enquiry lands where you book visits
A form lead lands in Terminka on its own, the owner and manager get a push notification, and you book the visit straight from the enquiry.
What leads in Terminka change in working with ads
Not a single enquiry
From enquiry
to visit
- A visit booked straight from the enquiry
- The form answer points to the service and location
- A «we could not reach you» SMS with a booking link
- Leads are visible to the owner and manager
Ads that
pay their way
- Spend, leads, visits and revenue in one report
- Return on ad spend (ROAS)
- Results down to a single ad
- Conversions to Meta (CAPI) — optional
NEW ENQUIRIES
A form lead
straight in Terminka
Once your salon's Facebook Page is connected, every enquiry from a Facebook or Instagram contact form lands in Terminka on its own. The owner and manager get a push notification, and if nobody picks up the enquiry, a reminder follows after 15 minutes.
- Leads from Facebook and Instagram forms
- A «New lead» push notification
- A reminder after 15 minutes
- Access for the owner and manager
BOOKING A VISIT
From enquiry
straight to the calendar
You book the visit from the lead, and the form answer suggests the service and location. If the client does not pick up, one button sends an SMS saying you could not get through, with a link to online booking.
- A visit booked from the enquiry
- Form answer → service and location
- A «we could not reach you» SMS with a booking link
- The client can also book a slot themselves
RETURN ON ADS
You see which ad
brings clients in
The report sets ad spend against leads, booked visits and revenue — for campaigns, ad sets and individual ads. If you want, Terminka can also send conversion data to Meta (CAPI); this option is off by default.
- Spend → leads → visits → revenue
- Return on ad spend (ROAS)
- Campaigns, ad sets and individual ads
- Conversions to Meta (CAPI) — optional
How to start
taking leads
Four steps from connecting to the first visit from an ad.
You connect Facebook to Terminka
In the web panel or in the app you log in to Facebook and pick your salon's Page.
You choose the forms
You pick the forms enquiries should come from and link the answers to services and locations.
A new lead arrives
The owner and manager get a push notification, and a reminder after 15 minutes if nobody has picked it up.
You book the visit
The visit lands in the calendar, and the report shows which ad the client came from.
Everything you will find
in Facebook and Instagram leads
The full list of what this part of the system can do.
- Integration with Facebook and Instagram contact forms (Lead Ads)
- Leads land in Terminka automatically
- A «New lead» push notification for the owner and manager
- A reminder after 15 minutes about an unhandled enquiry
- A visit booked straight from the enquiry
- Form answers linked to services and locations
- A «we could not reach you» SMS with a booking link
- Report: spend, leads, visits and revenue
- Return on ad spend (ROAS) for campaigns, ad sets and ads
- Conversions to Meta (CAPI) — optional, off by default
- Connecting in the web panel and in the app
Connect your forms to Terminka
Create an account, connect your salon's Facebook Page and choose your forms. For 14 days you have every feature — Facebook and Instagram leads included.
14 days of every feature after you sign up. No payment card.
Other Terminka features
- Bookings and calendar Bookings 24/7 and one calendar for the whole team.
- CRM and client database Your client database, visit history and notes in one place.
- Client records and consent Forms, signed consent, photos and GDPR.
- Team management Schedules, roles and permissions for the whole salon.
- Marketing and communication Reminders, SMS campaigns and collecting reviews.
- Social media posts Ready-made post templates from your services and portfolio.
- Stock and materials Stock levels, batches, expiry dates and actual usage.
- Reports and statistics The results of your salon, team and stock in numbers.
Common questions about Facebook and Instagram leads
Do I need to know about advertising?
No. You create an ad with a contact form on Facebook just as before — yourself or with whoever runs your ads. Connecting to Terminka walks you through it step by step with a checklist, and then Terminka takes care of the rest: it receives the enquiries, reminds you about them and lets you book the visit straight away.
How much does it cost?
Facebook and Instagram leads are available on selected plans — the details are on the pricing page. For 14 days after you sign up you have every feature, so you can try them on your own ads. You set and pay the ad budget itself on Facebook, just as before.
Is my clients' data safe?
Only the salon owner and manager see the enquiries, and the contact details from leads are stored encrypted. Sending conversions to Meta (CAPI) is off by default; if you turn it on, Terminka passes on the enquiry ID and the stage (and, for a payment, the amount), without the client's name or phone number.
Can I connect Facebook from my phone?
Yes. Connecting works in the web panel and in the Terminka Partner app. You need your salon's Facebook Page in a Meta business portfolio.
What if I cannot reach the client?
One button sends them an SMS saying you could not get through, with a link to online booking. The client then picks a slot themselves and the visit lands in the calendar.
How do I know if an ad pays off?
The report sets ad spend against leads, booked visits and the revenue from those visits. You see results for campaigns, ad sets and individual ads, together with the return on ad spend (ROAS).
